JOB TITLE: Sr. Growth Marketing Manager, Paid Media LOCATION: REMOTE
The Role
We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice・・s paid social acquisition efforts. You・・ll play a pivotal role in building full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels - while supporting broader growth marketing efforts, including paid search and performance optimization.
This role requires a deep understanding of both performance marketing and the nuances of the music creator audience. You・・ll work closely with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels.
What You・・ll Do
- Work with our Agency partners to own and manage Splice・・s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.
- Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.
- Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.
- Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.
- Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).
- Test and scale new paid social platforms and audience segments based on performance.
- Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.
- Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy
- Work with analytics and BI partners to build dashboards and improve attribution.
Job Requirements
- 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.
- Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.
- Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.
- Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.
- Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.
- Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.
- Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.
- Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.
Nice to Haves
- Design and video experience to guide ad-first creative
- Experience working with Google Tag Manager
- Data tooling exposure in platforms such as Segment and BigQuery
- Passion for music and/or music technology is a big plus!
Splice Benefits
- Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
- Time Off: Unlimited PTO to recharge and thrive.
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
- Retirement Savings: 401(k) plan with immediate vesting and company match.
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $118,893 - $148,616. Individual compensation will be commensurate with the candidate's experience.