The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
As the Senior Lifecycle Marketing Manager, you will:• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.
- Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
- Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.
Your Impact:• As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.
- You will be responsible for leading some of Earnest・・s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies.
About You:• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
- 4+ years of experience developing lifecycle/CRM engagement program
- Proven ability to present campaign strategies, performance, and recommendations to senior leadership
- Experience developing marketing plans that balance financial objectives and customer experience goals
- Expertise in audience segmentation and targeting using database and real-time event data
- Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
- Experience with enterprise marketing automation tools ・・ Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
Even Better:• Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
- Experience building and optimizing automated campaigns and experimentation frameworks
- Strong project management skills with tools such as Jira, Workfront, or Basecamp
- Very strong attention to detail and strict adherence to QA processes
Where
- This role will be based in the United States