yard[hub] web3 Growth Camp is a rapidly growing acceleration program focused on early-stage web3 startups.
We are looking for a marketing expert to join our team in shaping the content strategy, brand positioning, and growth initiatives that enhance the visibility and credibility of both our accelerator program and its participants. This is a part-time position, requiring a commitment of 10-20 hours per week.
If you're a strategic thinker with hands-on experience in growth marketing and a passion for leveraging AI to save time and resources through various innovative marketing and content production tools, we’d love to hear from you.
Key Responsibilities
- Develop and implement marketing strategies to enhance brand trust and industry credibility presence
- Develop engaging narratives that connect with startups, investors, and partners
- Drive audience growth across all platforms (social media, website, events)
- Optimize startup application funnel for both quantity and quality
- Expand and engage our investor network through media visibility and industry presence
- Plan and execute high-impact events (virtual and in-person)
- Define KPIs to measure the success of marketing initiatives
- Manage budget and report on the ROI of marketing initiatives
- 5+ years in marketing, 2+ in leadership roles, preferably in web3
- Proven track record of driving growth in startups or fast-paced environments
- Experience with web3 technologies (DeFi, NFTs, cryptocurrencies) preferred OR strong track record in web2 projects of similar type
- Proficiency with marketing tools (analytics, CRM, social media management, AI and automation)
- Excellent communication and storytelling abilities
- Advanced use of AI tools for content creation, analytics, task automation, design
- Advanced social media user who understands how to generate organic buzz