Web3 Platform Token Operations Lead

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Zeal Group

Worldwide
Full-TimeWorldwide

Job Description

Position Overview

We are seeking an experienced Web3 Platform Token Operations Lead to design, execute, and optimize ecosystem strategies for our exchange-native token. The ideal candidate should have a proven track record in crypto exchange token operations, familiarity with DeFi/GameFi projects.

Key Responsibilities

  • Oversee the end-to-end ecosystem operations of the platform token, including tokenomics design, liquidity management, user growth, and partnership integration.
  • Drive token utility expansion by collaborating with internal teams and external projects to implement use cases (e.g., trading fee discounts, staking, governance).
  • Design and execute token-related campaigns (e.g., airdrops, staking rewards, community incentives) to boost holder engagement and brand visibility.
  • Monitor token market performance and on-chain data, analyze user behavior and competitive trends, and iterate operational strategies.
  • Explore collaboration opportunities with DeFi protocols and GameFi projects to innovate token utility scenarios.
  • Align cross-functional teams (Tech, Marketing, Business) to ensure token operations align with company goals.
  • Lead the operations team, set OKRs/KPIs, and ensure high-quality execution.

Preferred Qualifications

  • Technical background in blockchain or smart contract development.
  • Existing connections with DeFi protocols, GameFi communities, or exchange core user groups.
  • Proven success in driving token value growth (e.g., market cap increase, utility breakthroughs).
  • 3+ years of experience in crypto exchange token or blockchain native token operations, with hands-on involvement in token launches, ecosystem development, or deflationary model design.
  • Experience in DeFi/GameFi project operations, including liquidity mining, NFT economies, or DAO governance mechanisms.
  • Bilingual proficiency in Chinese and English (for global and regional collaboration), with exceptional cross-cultural communication skills.
  • Data-driven mindset, proficient in on-chain analytics tools (e.g., Dune Analytics, Nansen) and dashboard management.
  • Strong project management skills to orchestrate complex initiatives with multiple stakeholders.
  • Deep understanding of Web3 trends and a robust industry network.

Preferred Qualifications

  • Technical background in blockchain or smart contract development.
  • Existing connections with DeFi protocols, GameFi communities, or exchange core user groups.
  • Proven success in driving token value growth (e.g., market cap increase, utility breakthroughs).