Role DescriptionDocSend is looking for a data-driven Senior Product Marketing Manager to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend・・s de-facto Head of Marketing, you・・ll own DocSend・・s end-to-end go-to-market (GTM) strategy. You・・ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you・・ll define who we target, how we reach them, and how we continuously improve performance.
Responsibilities• Go-to-Market Ownership ・・ Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.
- Cross-Functional Alignment ・・ Take a leadership role in bringing together cross functional partners from Engineering, Product, Sales, Paid Media, and Partnerships to deliver consistent, integrated campaigns.
- Demand Generation ・・ Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
- Customer Insight Loop ・・ Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
- Sales Enablement ・・ Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.
Requirements• 7+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
- Proven track record owning acquisition funnels end-to-end, hitting aggressive trial, pipeline, and revenue goals.
- Deep channel expertise (SEO, SEM, paid social, partnerships, lifecycle email).
- Strong analytical skills ・・ you source your own data, create dashboards, and distill insights into actionable projects.
- Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
- Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.
Preferred Qualifications• Experience marketing B2B SaaS products
- Familiarity with sales-assist and product-led motions within the same funnel
- Hands-on experience with modern growth stack
- Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats
CompensationUS Zone 1
This role is not available in Zone 1
US Zone 2
$153,000・・$207,000 USD
US Zone 3
$136,000・・$184,000 USD